For my graduation project I collaborated with Jeroen Davidse on Cruza. The project officially started as the technical resurrection of Chronick Pro; a SaaS (software as a service) product where smaller- and medium-sized companies and individuals can easily build their own identity online. Resellers (f.e. branche organizations) can provide content to distribute to these users, so it’s not necessary to have a technical know-how and spend a lot of time on a representative website for their business.
We completely overhauled the old application after a period of researching the needs and problems of the existing customer base. This led to a new name and identity, rethinking the flow and layout through wireframes and designing a brand new CMS platform.
To present the project, we made a promo video about Cruza — explaining everything from the problem and motive to the end result.